A special event introducing culture and tourism resources from East China's Shandong province was held at the China Cultural Center in Madrid, Spain on May 9.

More than 200 guests attended the event, including Bai Yugang, a member of the Standing Committee of the Shandong Provincial Party Committee, Wu Haitao, the Chinese ambassador to Spain.

Bai pointed out in his speech that tourism spreads civilization, exchanges culture and enhances friendship. This year marks the 50th anniversary of the establishment of diplomatic relations between China and Spain, and it is also the "China-Spain Culture and Tourism Year". He continues and took the opportunity to jointly strengthen open cooperation in the fields of culture and tourism.

Wu emphasized that Shandong, as the hometown of Confucius, is rich in cultural and tourism resources. It is believed that the Shandong Cultural Tourism Promotion Conference will open a window for Spanish people to understand the history and culture of Shandong and China, show the unique charm of Shandong and Chinese culture, and further promote the mutual understanding and friendly exchanges between the people of China and Spain.

Yang Changqing, director of the China Cultural Center in Madrid, said that through the promotional meeting, he could see the new achievements of the exchanges and cooperation between China and the West in the field of culture and tourism led by the People's Government of Shandong Province.

At the event, Shandong Provincial Bureau of Cultural Relics signed cooperation agreements with Thyssen-Bornemisza National Museum of Spain, Shandong Museum and Lazaro Galdiano Museum respectively.

The guests enjoyed the Shandong cultural tourism photo exhibition, participated in tea culture performances, on-site incense making, Hanfu experience and other intangible cultural heritage experiences.

The activity belongs to the worldwide event “Tea for Harmony: Yaji Cultural Salon” launched by the Ministry of Culture and Tourism of China, in cooperation with international organizations and Chinese embassies, consulates and missions abroad, and by means of overseas China Cultural Centers and China National Tourist Offices.